Intellectual property, Technology and Data Protection

Lobo de Rizzo’s Intellectual Property, Technology, and Data Protection practice supports clients in the development, management, and strategic exploitation of intangible assets, combining advisory, contractual, and litigation services, integrated with the firm’s other practice areas. We advise companies across various sectors on the protection of trademarks, patents, copyrights, software, trade secrets, and other assets essential for value creation and competitive differentiation in Brazil and in cross-border transactions.

Intellectual Property

Our Intellectual Property practice encompasses the strategic management of portfolios, support for research, development, and innovation, the defense and enforcement of rights in administrative and judicial disputes, and engagement with government agencies and regulatory bodies, such as the INPI, as well as audits and due diligence of intangible assets. We also structure and negotiate contracts focused on the development, protection, and exploitation of these rights, with a significant presence in the creative industry and in the entertainment, advertising, fashion, and consumer goods sectors.

Technology

In the Technology practice, we advise companies and investors on transactions and business models focused on innovation and the development of digital ecosystems, where software, data, and platforms are central assets. We handle M&A transactions and investment rounds, as well as the structuring and review of digital models and the negotiation of technology contracts and partnerships, including licensing and technology transfer, as well as projects involving cloud computing, data centers, artificial intelligence, e-commerce, and cybersecurity-related issues, with a focus on risk analysis, governance, and allocation of responsibilities.

Data Protection

In Data Protection, we assist organizations in complying with the LGPD and international standards, with a focus on governance, risk mitigation, and legal certainty. We advise on everything from structuring or reviewing privacy programs to managing security incidents and liaising with authorities, as well as drafting policies and addressing sensitive issues involving personal data and provider liability, and analyzing the feasibility of new products, business models, and data-related operations for both domestic and international clients, including the implementation of mechanisms for international data transfers.

Intellectual Property Services

Administrative and Judicial Litigation
Strategic representation in the defense and conduct of intellectual property disputes in both administrative and judicial spheres.

Asset Audits and Due Diligence 
Identification and assessment of risks related to ownership, level of protection, and the proper use of intellectual property assets that may affect the viability and valuation of corporate, contractual, and investment transactions.

Strategic Management of Trademark Portfolios
Advice on the protection, adaptation, optimization, and expansion of trademark portfolios in Brazil and abroad, aligned with the client’s business strategy.

Proceedings before the INPI
Handling registrations, annotations assignments, and other filings before the INPI, covering trademarks and license agreements, technology transfer, technical assistance, franchising, and software.

Contract Negotiations
Strategic advisory services at the negotiating table involving intellectual property assets, with a focus on risk mitigation and value maximization.

Contract structuring and consulting
Drafting, analysis, and negotiation of customized contractual instruments, including the development of strategies for the protection, exploitation, and sharing of intellectual property assets.

Copyright
Advisory and litigation services on copyright matters, including protection, licensing, commercial exploitation, and defense of rights holders’ interests.

Support for franchise structuring 
Advice on the structuring and negotiation of contractual instruments for the establishment of franchises and other models for the distribution and market entry of products.

Advertising and Commercial Promotions
Legal support in analyzing advertising materials and campaigns and taking action before the competent authorities, as well as preventive and defensive representation before CONAR.

Training
Training for R&D, innovation, marketing, operations, and sales departments on matters related to corporate intellectual property management.

Technology and Data Protection Services

M&A and Technology Investments
Legal counsel on acquisitions, investments, and corporate reorganizations involving technology, software, healthtech, govtech, fintech, and edtech companies.

Digital Business Structuring
Planning and implementation of digital models and technology platforms, including cross-border data flows and analysis of regulatory impacts.

Technology Contracts and Transactions
Structuring and negotiating licensing and assignment agreements for software, patents, know-how, technical services, R&D, cloud computing, and data centers.

Data protection and privacy program management
Active or on-demand strategic support in the design, implementation, and review of privacy and data protection programs, including assistance in responding to data subject requests.

Security incidents and  response
Handling security and data breach incidents, documentation and communication with authorities, and mitigation of legal and reputational impacts.

Privacy by Design and Product Counsel
Legal counsel from the conception of products and platforms, with a focus on privacy, data protection, and regulatory compliance.

Regulatory strategy and digital go-to-market
Development of legal strategies for the launch and expansion of SaaS, cloud, and digital solutions, including international data transfers.

Due Diligence and Regulatory Risk Management
Assessment of legal and regulatory risks in transactions, contracts, and strategic partnerships, with a focus on technology, data protection, and compliance.

Advisory Services 
Ongoing legal counsel on technology, innovation, and data protection, including structuring business models, LGPD compliance projects, policy drafting, corporate training, and strategic support for regulatory risk management and data usage.

Awards

• Chambers Brazil – Contentious

• Chambers Global

• Legal 500 Latin America

• Leaders League

• Editorial Analysis